A humorous spin on the everyday struggles that impact peoples’ mental health
The television ad campaign was based on super slo-motion footage of people freaking out about everyday life struggles. The first ad featured a struggle reported by many Ellie clients - the birthday blues.
The website needed to serve a huge influx of new users, so we did a comprehensive UX/UI process to ensure users could easily find information about Ellie’s approach to therapy, get matched to a therapists, and buy Ellie merch.
Digital design
Custom fabrication details
Ellie wanted an elegant and practical cabinet solution for a med room.
Tech integration & conference room design
The conference room in Ellie’s new HQ featured a projection and audio installation that was easily operatable from a custom touch screen panel.
When Ellie turned their attention to their new national headquarters and therapeutic spaces, they enlisted us to do AV + Tech Integration as well as custom fabrication.
AV + Tech integration & custom fabrication
Summary
Ellie Mental Health, with 400+ clinics opening nationwide, is on track to become the largest mental health care provider in the country. Our collaboration with Ellie began right on the cusp of this explosive growth, when they asked us to give their identity and website a refresh ahead of franchising. Their goal, they told us, was to take the playful spirit that made the original 16 Minnesota clinics so successful and translate it to a national audience.
Client
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Brand identity
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Digital Design
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Campaign
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Photo/Video
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Custom Fabrication
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Marketing + Strategy
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AV + Tech Integration
copy
Services
Services
Brand Identity
Digital Design
Campaign
Photo/Video
Custom Fabrication
Marketing + Strategy
AV+Tech Integration
Ellie Mental Health, with 400+ clinics opening nationwide, is on track to become the largest mental health care provider in the country. Our collaboration with Ellie began right on the cusp of this explosive growth, when they asked us to give their identity and website a refresh ahead of franchising. Their goal, they told us, was to take the playful spirit that made the original 16 Minnesota clinics so successful and translate it to a national audience.
Introducing a regional favorite to a national audience
Ellie Mental Health
Brand Identity
Digital Design
Campaign
Photo & Video
Custom Fabrication
Marketing & Strategy
AV & Tech Integration
WHAT WE DID
"Manifold Public Design impacted so many areas of our business during a time of crucial growth. National expansions like ours can be stressful, but it was a huge relief to have Manifold’s expertise at our disposal."
Hallie Corbett, Ellie Mental Health COO
500,000+ confetti pieces
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8.2 million launch
video views
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30,000+ uses of #NFLTwitter in one week
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300+ press stories across print, online, and broadcast
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THE NUMBERS
AAF Award
Gold Honor, Best Use of Photography
Mental Health Monthly
Ellie Mental Health Strikes Gold
Mpls St. Paul
Mental Health Care For Those In Need
RECOGNITION
Founder's video
A Founder’s Video was created so new franchisees could hear why Ellie was founded and how it approached its mission of normalizing therapy.
MISSION
Transform the culture of mental health by providing creative solutions that make wellness accessible in every community.
Strategic plan & pocket guide
We helped Ellie streamline their strategic plan and designed a pocket guide that was given to franchisees at the National Conference.
With so many new brand users located all across the country, Ellie turned to us to help ensure their identity stayed consistent across their expanding team. We decided to focus our efforts on Ellie’s inaugural National Conference, creating the Keynote Presentation on the brand voice + tone, marketing efforts, and strategic initiatives
Ellie’s franchise launch was a runaway success
A New Visual Identity Re-imagined
The new visual identity re-imagined Ellie’s signature elephants. We based the new logo on airy, concentric circles to reflect Ellie’s playful and inclusive approach to therapy.
A new visual identity re-imagined
The new visual identity re-imagined Ellie’s signature elephants. We based the new logo on airy, concentric circles to reflect Ellie’s playful and inclusive approach to therapy.
